Champs Sports

Produced brand campaigns and on-location shoots for one of North America's largest athletic retailers.

problem

Champs Sports was undergoing a significant brand shift — moving away from the everyday buyer and repositioning toward dedicated athletes. That strategic pivot required a new level of creative output, tighter campaign production, and content that could hold its own alongside world-class partners.

solution

As a Creative Producer, I helped lead campaign production across multiple shoots and brand partnerships — including work with agencies like MILE44 — creating content that brought Champs' athletic-focused identity to life across Gymshark, Back to Sport, Multivendor, and Gift of Game campaigns.

Champs Sports was making a statement — shifting from everyday retail to a brand built for athletes. I was on the production side of that shift, helping create the content that made it real.

Champs Sports sits at the intersection of sport, culture, and style — and in 2022, the brand was making a deliberate move to own the athlete space more aggressively. As Creative Producer, I was embedded in that transition from the inside.

My role centered on organizing and executing marketing campaigns — coordinating closely with Brand Marketing Managers, Creative Directors, and Merchandise Buying teams to bring concepts to life on set and in market. We partnered with world-renowned agencies including MILE44 to produce campaign content that matched the ambition of the rebrand.

The campaigns I contributed to spanned some of Champs' biggest seasonal moments — Gymshark, Back to Sport, Multivendor, and Gift of Game — each requiring tight production coordination, cross-team communication, and a strong creative eye to execute at a high level.

year

2021 - 2023

timeframe

2 years

tools

Adobe Creative Suite - Adobe Experience Manager - Google Analytics - WordPress