Skillable

Skillable had the product. My job was to make sure the right people understood why it mattered — and to build the marketing infrastructure that made that possible at scale.

Joining Skillable meant stepping into a platform with serious depth — 36 million labs launched, 160+ countries, enterprise customers who rely on it for certification, training, and sales enablement. The product was strong. The opportunity was to sharpen how we talked about it and build the systems that made every launch land.

As the PMM, I led GTM strategy and execution for product releases across Skillable Studio — coordinating cross-functionally with product, engineering, sales, and customer success to bring updates to market. Every launch involved a full content push: release notes, product newsletters, internal announcements, sales enablement materials, and social content that translated technical updates into stories customers actually cared about.

Beyond launches, I worked on positioning and messaging projects that helped clarify how Skillable sits in the market against competitors like CloudShare, Instruqt, and Skytap — building out the materials that gave our sales team sharper tools and clearer language in the field.

I also contributed to accessibility initiatives and in-product marketing through Pendo — helping surface the right messages to the right users at the right moment inside the platform itself.